Coaches are hired by a variety of companies and individuals. Mostly coaches are hired by executives and business owners who have already achieved a great deal in their lives. Now they want to reach a new level of personal and professional success and happiness. They realize they’re going to need a fresh perspective in order to attain that goal.
Coaches are also hired by corporations or managers who want their employees to enjoy greater success within their organization. So they hire a coach for an important employee or team of employees whose success translates into greater success for the company. The sales force is a typical example. It costs a lot of money to recruit and train new people. Doesn’t it make more sense to create such rapport and success in a company that people would be foolish to leave?
Many times a coach is retained by a sharp up-and-comer who needs to stand out from the crowd in order to get ahead within a time frame that would otherwise be unrealistic. Having a coach is almost an unfair advantage, providing an edge in productivity and supporting peak performance.